Archive - Product Marketing Log

Failed extension, angry geese, and the red squiggly line

This week, I was going to play PMM pretend for the SheBonk extension I built with Lovable, creating a GTM strategy, setting up the channels, etc.

Sep 15 •

Experimenting with positioning and messaging frameworks for a Chrome extension

Positioning and messaging for Bonk -- a ridiculous Chrome extension that lets you hit random elements on web pages with a hammer

Sep 7 •

August 2025

The content marketer’s path to PMM: Advice from Henry Wang + Reddit

Earlier this week, I sat down with Henry Wang, founder of Product Marketing School, to talk about how content marketers can pivot to a PMM career.

Aug 31 •

Positioning and messaging through the crooked lens of Al Ries and Jack Trout

A critical deep dive into Positioning: The Battle for Your Mind (the 20th anniversary edition with comments by the authors)

Aug 24 •

Product strategy: This Substack is the first product

I need a product to market. Let's build one together.

Aug 17 •

Welcome to Product Marketing Log

From content to product: building a more strategic marketer, one log at a time.

Aug 12 •

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