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Failed extension, angry geese, and the red squiggly line
This week, I was going to play PMM pretend for the SheBonk extension I built with Lovable, creating a GTM strategy, setting up the channels, etc.
Sep 15
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Stef Manea
3
2
Experimenting with positioning and messaging frameworks for a Chrome extension
Positioning and messaging for Bonk -- a ridiculous Chrome extension that lets you hit random elements on web pages with a hammer
Sep 7
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Stef Manea
1
August 2025
The content marketer’s path to PMM: Advice from Henry Wang + Reddit
Earlier this week, I sat down with Henry Wang, founder of Product Marketing School, to talk about how content marketers can pivot to a PMM career.
Aug 31
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Stef Manea
2
Positioning and messaging through the crooked lens of Al Ries and Jack Trout
A critical deep dive into Positioning: The Battle for Your Mind (the 20th anniversary edition with comments by the authors)
Aug 24
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Stef Manea
1
Product strategy: This Substack is the first product
I need a product to market. Let's build one together.
Aug 17
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Stef Manea
2
Welcome to Product Marketing Log
From content to product: building a more strategic marketer, one log at a time.
Aug 12
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Stef Manea
3
1
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